About Camey

Camey O’Keefe is a seriously playful brand geek.

A strategic suit known for her exceptional ability to transform organisations into more creative and collaborative cultures. To become a business where people do their best work, playfully.

Her time in agency working across brands such as HBF, Ford, Kmart and Reece fuelled her firm belief in the power of an integrated approach to brand – and the magic that happens when people come together and play.

Camey is a regular panellist on the ABC’s Gruen series and an active industry champion, advising creative, design, media and research agencies alike on how to embrace #playfulintegrationforthewin.